Arattai App 2025 Complete Guide: Features, Privacy, Android TV & How to Move from WhatsApp
In September 2025, Union Minister Ashwini Vaishnaw created buzz during a Zoho Show presentation by promoting Arattai, an Indian-made messaging app. Soon after, Prime Minister Narendra Modi’s Swadeshi digital push further spotlighted this homegrown alternative to WhatsApp.
With growing concerns around data security, end-to-end encryption, and government-endorsed digital platforms, Arattai has emerged as a serious contender in India’s messaging market. But is it safe? Can it really replace WhatsApp? Let’s dive deep into the Arattai vs WhatsApp comparison, explore its advantages, and understand why Indians are switching.
If you’ve ever searched for “best Indian messaging app,” “WhatsApp alternative made in India,” or “Arattai download for Android TV,” this detailed guide is for you. Let’s explore everything about Arattai — its features, security, installation process, and whether you should make the switch in 2025.
What is Arattai Messaging App?
Arattai is a secure messaging app made in India, developed by Zoho Corporation—a trusted name in enterprise software. First launched in 2021, it has steadily gained traction, but in 2025, the app is trending again due to government endorsement and rising Swadeshi adoption.
Key highlights of Arattai:
- Developed by Zoho, a Chennai-based global tech company
- Available for Android, iOS, and desktop platforms
- Supports messaging, voice/video calls, and document sharing
- Offers data storage in India for enhanced privacy
- Designed as a WhatsApp alternative with government support
What Is Zoho?
Zoho Corporation, the developer of Arattai, was established in 1996 by Sridhar Vembu and Tony Thomas. Headquartered in Chennai, the company is renowned for its extensive suite of business software, providing more than 55 tools covering email, accounting, HR, project management, CRM, and beyond.
Zoho serves more than 130 million users in over 150 countries. Its global clients include major companies such as Amazon, Netflix, Deloitte, Puma, Toyota, Sony, and L’Oréal.
The company operates under the slogan: “Made in India. Made for the world.”
Arattai vs WhatsApp: Feature Comparison
One of the biggest reasons Arattai is making headlines is its direct comparison with WhatsApp.
🔍 Arattai vs WhatsApp Comparison Table
| Feature | Arattai (Zoho) | WhatsApp (Meta) |
|---|---|---|
| Data Storage | India | Global (US, Ireland, etc.) |
| End-to-End Encryption | Calls only | Messages + Calls |
| Device Sync | Up to 5 devices | 4 devices (multi-device) |
| Ownership | Zoho Corporation (India) | Meta (US) |
| Custom Stickers & Stories | Yes | Yes |
| Business Broadcast Channels | Available | Limited |
| Passcode Lock | Yes | Yes |
Arattai Advantages Over WhatsApp
If you’re wondering “Why choose Arattai over WhatsApp?”, here are the top reasons:
- Made in India, Stored in India – All user data is stored locally, addressing sovereignty and privacy concerns.
- Swadeshi Digital Push – Backed by government leaders, ensuring trust and long-term adoption.
- Better Business Features – Broadcast channels and cross-platform sync make it ideal for entrepreneurs.
- No Dependency on Meta – Independence from global tech giants gives Indian users more control.
Arattai Privacy vs WhatsApp
While Arattai shines in local data storage and government support, it has limitations:
- Encryption: Arattai currently supports end-to-end encryption for calls only, while WhatsApp encrypts both messages and calls.
- Security Gap Analysis: Experts suggest Zoho is working on expanding encryption for messages in upcoming updates.
- Transparency: Being an Indian platform, Arattai falls under Indian IT laws, making compliance stricter compared to WhatsApp.
👉 For users who value data staying within India, Arattai is a strong choice. But if encryption-first security is your top priority, WhatsApp still has the edge—for now.
How to Import WhatsApp Messages to Arattai
One of the trending questions is: “Can I import WhatsApp chats to Arattai?”
The answer: Yes, but with limitations.
Arattai allows importing text-based WhatsApp messages, though some media files may not sync perfectly. Here’s how:
- Open WhatsApp > Settings > Chats > Export Chat.
- Select “Without Media” for smoother transfer.
- Open Arattai > Settings > Import > Choose Exported File.
- Chats appear inside Arattai with timestamps.
This ensures users switching platforms don’t lose conversations entirely.
Indian Messaging App vs Global Platforms
Unlike WhatsApp, Telegram, or Signal, which are governed by international jurisdictions, Arattai positions itself as a Make in India success story.
- Telegram → Feature-rich but data stored globally.
- Signal → High privacy, but niche adoption in India.
- WhatsApp → Widespread use but privacy controversies.
- Arattai → Indian data storage + Swadeshi endorsement.
This makes Arattai appealing to users who want a secure chat app made in India.
Arattai Features Worth Noting
- 5 Device Sync – Use the app seamlessly across multiple devices.
- Custom Animated Stickers – Indian-themed sticker packs for personalization.
- Channel Broadcast for Business – Engage audiences like Telegram Channels.
- Stories & Voice Notes – Stay connected with friends in fun ways.
- Passcode Lock – Extra privacy beyond device security.
Why Arattai is Trending in September 2025
Several factors explain the sudden Arattai app viral 2025 moment:
- Ministerial Endorsements – IT Minister and PM Modi highlighting Swadeshi adoption.
- Make in India Success – Seen as a symbol of India’s digital independence.
- Growing Data Privacy Concerns – Users want alternatives to US-based apps.
- Youth Adoption – Gen Z users testing new Indian digital platforms.
Read More on Indian Tech Trends →
Final Verdict: Should You Switch to Arattai?
If you’re looking for a WhatsApp alternative made in India with government backing and local data security, Arattai deserves a try. While its encryption gaps mean it’s not yet a perfect replacement, Zoho’s track record suggests these will improve soon.
👉 Download Arattai App Here and explore India’s Swadeshi messaging app for 2025.
FAQs About Arattai Messaging App
1. What is Arattai messaging app?
Arattai is an Indian messaging app by Zoho, promoted as a Swadeshi alternative to WhatsApp.
2. Is Arattai app safe?
Yes, Arattai is safe with data storage in India. However, message encryption is still under development.
3. Can I import WhatsApp chats to Arattai?
Yes, Arattai allows importing text-based WhatsApp chats, though media support is limited.
4. Does Arattai have end-to-end encryption?
Currently, encryption works on voice and video calls only, not for messages.
5. Who owns Arattai app?
Arattai is owned and developed by Zoho Corporation, a Chennai-based Indian software company.
